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  Every month, at our regular program we have a "Social Media Corner" where someone will talk for 5-10 minutes on a popular social media topic or technology.Social media has become a very hot topic, and IABC-KY hopes demystify the subject. Learn more information about attending an IABC-Kentucky event

• Upcoming & Past Events

  • Mercer’s BIG Solution for an increasingly Smaller world
  • New Media and Politics: Bloggers are Killing the Message
  • New Media and Politics: Bloggers are Killing the Message
  • Have Lunch with the Mayor in May
  • Free Webinar Feb. 26 for IABC-KY Members
  • “Why salsa outsells catsup in the United States today”
  • Doing Well By Doing Good
  • Media Training: What to Say and How to Say It When the Cameras Are Rolling
  • Using Measurement to Attract Bigger Budgets

• Blogroll

  • Aaron Marshall
  • Copyblogger
  • Dan Hicks
  • IABC-Kentucky
  • Shel Holtz
  • Social Media Club Louisville

Social networks up to this point have had several major shortcomings:

• Substantial time investment to get even a semi completed profile.
• Too many features to fiddle with.
• Distasteful advertisements.
• Difficult to maintain current information.
• Must be at a computer to update.
• Hard to get non-tech savvy people to join.

The Solution: Twitter - Social Networking for Busy and Non-Tech Savvy People

Twitter works on a model of speed and simplicity. Rather than trying to pack a whole bunch of features that we don’t have time to use, Twitter focuses on the simple and surprisingly important question of “What are you doing right now?” I originally thought this was a lame idea, until I realized that seeing what people are doing is what I use social networks for. Twitter simply simplified things.

Everyone talks about uploading a video to YouTube, but what about the other 100 popular video sharing websites? TubeMogul has simplified this for communicators. Using TubeMoguls service you are now able to upload, tag and describe a video ONCE and have it go to multiple prominent video sharing websites. It also gives you a way to measure the success of your videos from one easy dashboard. This is incredibly efficient if you are distributing video online and want maximum results.

The Eye-Fi is a storage card for digital cameras that uploads photos directly to your home computer and to popular photo sharing websites without ever having to plug your camera in.

This marks a big step towards photo and video devices becoming highly integrated with the web and relying less on having more storage.

A photo can now reach thousands of people in seconds from a personal digital camera…

Jott is a web technology that allows you to call a phone number and send transcribed text messages and emails with your voice. There are countless applications for Jott, and it is becoming quite popular.

There is a mountain of great tools and technologies that can be found online today, the key is to learn what I call the “Social Media Staples”. The staples are foundational tools that once learned make understanding and engaging the rest of the web much easier.

Let me re-emphasize this, if you learn these “Social Media Staples” learning other tools and technologies will be much less difficult.

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